www.unbiased.co.uk/pages/pro/roi-calculator
In the ever-evolving landscape of financial advisory services, understanding the return on investment (ROI) for crucial business activities, such as lead purchasing, is paramount. Our ROI calculator is designed to demystify this process, providing clear insights into the potential returns from your lead investment efforts. Below, we delve into how this tool works and the logic behind its calculations, ensuring you make informed decisions to drive your business forward.
Understanding What the ROI Calculator Offers
Our ROI calculator is tailored for financial advisers seeking to quantify the returns from purchasing leads. It's built on a model that considers several key inputs reflective of a typical lead acquisition scenario in the financial advisory sector. It's important to note, however, that the calculator simplifies some aspects to provide immediate, actionable insights:
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Consistent Lead Purchasing: The calculator assumes a regular, monthly purchase of leads throughout the year, allowing you to forecast based on a steady acquisition strategy.
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Conversion Rate Considerations: It uses an average conversion rate over the year, providing a balanced view that smooths out the peaks and troughs of seasonal variations in lead quality and quantity.
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Client Asset Level Averages: The tool takes into account an average client asset level, offering a broad-stroke estimation of potential earnings from new clients acquired through leads.
Key Exclusions to Keep in Mind
While our ROI calculator offers valuable insights, there are a couple of aspects it does not cover:
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Portfolio Growth Over Time: The tool focuses on the immediate and direct returns from lead acquisition and does not project the growth of customer portfolios over time. This aspect can significantly impact long-term ROI and should be considered in your overall strategy.
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Subscription Fees: The calculator does not account for any subscription fees associated with using our services. For a comprehensive understanding of how these may affect your ROI, we recommend reaching out to our sales team for a detailed discussion.
How the ROI Calculator Works
The calculator operates by taking your inputs on the number of leads purchased, the average client asset level, the conversion rate, and both initial and ongoing fees associated with engaging a new client. It then processes these inputs to produce an estimate of the ROI over a specified period. This calculation involves:
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Calculating Initial and Ongoing Revenue: It estimates the revenue generated from initial engagement fees (either as a percentage of client assets or a flat rate) and ongoing fees across the acquired client base.
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Factoring in Lead Costs: The calculator deducts the cost of purchasing leads from the estimated revenue to provide a net ROI figure, offering a clear picture of the profitability of your lead purchasing strategy.
Looking Ahead
While currently focused on serving financial advisers, we recognise the diverse needs across the financial services industry. With plans underway to develop a version tailored for mortgage brokers, our goal is to extend this valuable tool to a broader audience, ensuring professionals across sectors can benefit from precise ROI calculations.
The Product and Team team at Unbiased are constantly looking at ways to improve the experience of our customers and feedback on our initial ROI calculator which has stemmed from dozens of conversations from our customer network. We understand charging structures vary and are open to developing this tool further to meet the needs of both the many and the few. We are always open to feedback so anything constructive may be directed to product@unbiased.co.uk using the subject line 'ROI Calculator Feedback'.
Conclusion
Our ROI calculator is an essential tool for financial advisers aiming to optimise their lead acquisition strategy. By providing a straightforward yet powerful way to estimate the returns on lead investments, it supports strategic decision-making grounded in financial insight. As you explore the potential of your lead purchasing efforts, remember that our team is here to offer deeper insights and support, ensuring you have all the information needed to succeed in the competitive landscape of financial advisory services.
This guide aims to inform and empower our target users, offering clarity on how the ROI calculator functions and the considerations behind its design. As we continue to refine and expand our tools, we remain committed to supporting financial professionals in achieving their business objectives.