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🔍 Enquiry Quality-Assurance

To drive quality enquiries and reduce spam, low-intent, and non-genuine leads, Unbiased uses a combination of validation and verification to verify enquirer submissions and their contact information.

These methods include, but are not limited to, the following:

  • 2-step SMS verification: to verify each lead's intent and contact information;  
  • Phone number validation: to ensure genuine and live contact telephony details;
  • reCAPTCHA technology: wedistinguish between human and 
    automated access to websites, preventing bots from creating enquiries;
  • Spam filters: to prevent spam and non-genuine email addresses;
  • Domain blocking: Active restrictions against leads submitted with disposable or temporary email domains;
  • User journey blockers: for example, if a customer choose 'equity release' or 'defined benefit' they are automatically asked to verify they are over 55 years in order to proceed;
  • Lead preparation: providing leads with relevant info on their matched firm at point of match, along with tips and preparation guides so they are primed to receive contact;
  • Low-intent cancellation process: enquirers who use our matchflow and decide to not proceed are invited to cancel their enquiry to avoid wasting the time and effort of all parties.

For advice and support with your subscription, please contact your Account Manager at pro@unbiased.co.uk.