Why has Unbiased decided to change their prices?

We’ve introduced this new enquiry pricing to more closely reflect the market value of different enquiries across a range of advice areas, so finance, mortgage and business enquiries are priced independently.  The cost of enquiries for advice areas is not the same across the board, so for example, acquiring wealth management, mortgage and equity release enquiries costs Unbiased more to generate for advisers than other advice areas. By offering tiered pricing, we can align our pricing to the associated value of the enquiry, so lower value enquiries will cost less and higher value enquiries will cost more, in order to generate greater volumes of better quality enquiries for our customers.   

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