Maximize your chances of securing that first meeting with a proven, structured contact cadence.
Knowing when and how to contact your lead is essential to secure your first meeting.
Here is a tried-and-tested cadence method you can adopt to improve the likelihood of landing that initial meeting.
| Day 1 Auto-welcome message Phone call and voicemail Email and text message |
Day 2 Phone call Text message |
Day 3 No contact |
| Day 4 Phone call |
Day 5 No contact |
Day 6 Phone call Text message |
| Day 7-9 No contact |
Day 10+ Phone call Add to nurture journey |
7 top tips for success
- Set up your automated welcome message: The best-performing Unbiased accounts keep their message succinct at around 55 words.
- Respond to leads within an hour of accepting the enquiry: The sooner, the better; if possible, aim to respond within 15 minutes.
- Adopt multi-channel outreach: Contact your lead through multiple channels, including phone calls, emails, voicemail, WhatsApp Business, and text messages.
- Tell them who you are and what you offer: Reiterate your firm’s name and assure them that you are qualified and experienced to help with their specific query.
- Provide a summary of the next steps: Emphasise that there will be an initial free call to learn more about their needs and see how you can help them.
- Let them know you’ll be back in touch: Inform them when you will call back, but also invite them to book the call themselves using our meeting functionality.
- Direct them to any testimonials or reviews: This can be on your website or your Unbiased profile.
It’s important to track your leads, conversion rates, and return on investment (ROI) to ensure
you’re learning from your previous attempts.
Consistently applying and refining your approach will help you convert more leads and generate increased business in the long term.
If you would like advice and support, please contact your Account Manager by email on pro@unbiased.co.uk or call 0800 011 9671 weekdays between the hours of 9:30am and 5pm.